Place emphasis on User Experience, says Paul Grogan
Leading Bury creative agency Think is calling on business owners to place more emphasis on the user experience in their digital marketing strategy. The advice comes as the agency unveils a brand-new customer-focussed , user-friendly website for leading North West restaurant, Nutters.
An award-winning fine dining venue, Nutters is a critically-acclaimed modern British restaurant and wedding venue on the outskirts of Rochdale, owned by celebrity chef Andrew Nutter. With an exceptional reputation across the region and beyond, Nutters recognised a need to enhance the website user experience for its customers and increase compatibility across all devices, with an emphasis on their menus.
Think were awarded the project following the success of a wedding brochure the agency designed for Nutters at the end of 2018. Andrew Nutter briefed Think to bring design consistency across their marketing materials and to incorporate the brochure graphic design style across the new website, with ease of use as a top priority.
Think began with an assessment of the existing website, taking a top view of the entire structure to arm them with an insight as to which pages were performing well – and which were unnecessary.
Paul Grogan, Managing Director of Think, explained “When it comes to web design, many agencies will miss out on this crucial step and rush straight to the “fun bit” – but to do that is to do your client a huge disservice.
“It’s absolutely essential that as designers we understand how potential customers interact with a business website. We also need to be clear on what will lead them to convert.
“Early on, we established that the majority of visitors to the Nutter’s website predominately wanted to view menus via the website and not through a downloadable PDF– and so that’s what we set out to replicate.”
After beginning with a sitemap, Think developed a concept around the wedding brochure design. The challenge was enabling the online menus to look and act like a menu in the restaurant. Following the lead of the brochure, the team kept the same colour theme and typography. An easy-to-read website design was created with even clearer menus.
Paul Grogan continued, “We truly put ourselves in the shoes of the customer. Through our research, we were shocked to see how many other restaurant websites had failed to do this. We took a collaborative approach with the client. This ensured consistency throughout, resulting in an outstanding piece of work that we are extremely proud of.”
Think is an award-winning creative design, digital and marketing agency based in Bury, Lancashire. In the two years since its launch, the agency has quickly gained an enviable reputation. It has grown to become a leading studio with a loyal client base across the North West and beyond.
Think help their clients grow their businesses through hard-working design, digital and marketing services. This includes creative, branding and brand identity, websites, digital support post-launch including SEO, exhibitions, illustrations and infographics. Their impressive client list includes: Abode Property Development, Balfour Beatty plc, Emerge Recycling Manchester, Nutters Restaurant, Nationwide Cycling Academy, Parliamentary Health Service Ombudsman, Social Mobility Foundation, Telecom North West, University of Salford and The University of Manchester.
Andrew Nutter said, “We’re absolutely delighted with our new website. Think provided us with some fantastic ideas and inspiration. They also got to the heart of what our customers really need.”
Paul Grogan concluded, “It’s our mission to transform our client’s businesses. This is achieved through award-winning creative that raises their profile – and increases their profits. We do this through by combining outstanding innovative thinking with fantastic value. Our team produces hardworking work that will make a tangible difference to the client’s bottom line. This latest project is a perfect example of that.”
