1. Audit and objectives
We will maximise your success by evaluating how well you’re already doing. With this information, we can create a tailored approach to build on what you already have in place. This design allows us to learn from past content gains and losses.
We will give you a unique insight into what actually resonates with your target audience. You may be new to the idea of social media. If this is the case, we have a ‘getting out of the starting blocks’ approach for you.
2. Competitor analysis
Uncovering your competitors’ strengths and weaknesses allows us to craft a social presence that meets audience needs. Through comparison we can find a social presence that sets you apart.
Our aim is to carve out the white space for you to own, while utilising category conventions to your advantage. We use our deep understanding of social media trends to bring your brand put on top.
3. Identify personas
By trying to target everyone, you often don’t target anyone. We believe it is important to know who your audience is. You must be able to broadly segment them to tailor your messaging and track your success. We can help you identify and understand who your audience is.
4. Channel Development
We’ll develop a multichannel plan that pinpoints exactly which social channels to use for each audience type. They will have the right content types, functionality and formats that work natively to each channel.
5. Creative Campaign
Whether we are working from existing concepts or from scratch, our aim is to capture the attention of your audience. We also aim to ensure this aligns with your marketing objectives. Working directly with creative and copy teams, we ensure each post supports our broader goals. Our focus is to deliver strong ROI for your business.
6. Reporting
Monthly custom reports help you to get the information you need, when it matters most. These reports are tailored to your unique KPIs and weekly status reviews.
Your dedicated account manager will keep you in the loop about major trends as soon as they appear. This makes sure no important news goes unnoticed. They will be your point of contact for any project updates.