1. Understanding client needs
The process begins with an in-depth consultation where the team gathers information about the client’s requirements, objectives, target audience and any specific preferences. Then, we create a detailed project brief that outlines the scope, style, and key elements of the desired illustrations.
2. Sketching and preliminary designs
We hold creative brainstorming sessions to generate ideas and concepts that align with the client’s vision. Next, we create mood boards and style guides to visualise the direction and aesthetic of the illustrations. Based on the approved concepts, we draw initial sketches to establish the basic composition and layout. We then share these sketches with the client for feedback, ensuring the project is on the right track before moving forward.
3. Refinement and detailed illustrations
Once we approve the sketches, we develop detailed illustrations by adding intricate details and refining the composition. Next, we apply the chosen style and colour schemes to bring the illustrations to life.
4. Review and finalisation
We present the detailed illustrations to the client for review. Next, we gather feedback to make necessary adjustments. Based on client input, we revise and refine the illustrations to meet the desired standards and preferences. We then add final touches to ensure every detail is perfect. Finally, we prepare the illustrations in the required formats and resolutions, making them suitable for various applications such as print, web or multimedia.