A comprehensive brand overhaul to reflect the premium nature of the Keymer roof tiles.
Keymer
Our Services
Branding
Your company’s branding should reflect the qualities of your business. Branding should communicate what makes your products and services stand out to your customers. It’s not just about having a good product or service; it’s about creating a compelling story that resonates with your audience. A great branding agency should provide you with branding which has a major edge over the competition. This is where our branding agency can support you.
What is branding?
Branding is the process of creating a unique identity for a product, service, or company in the mind of consumers. Branding is about building trust and a promise of quality that keeps customers coming back. Effective branding agency services help you clearly communicate your value proposition and secure a distinct place in the minds of your target audience.
Here are some of the services we can help you with as a leading branding agency:
- Brand identity & logo design – A logo is the cornerstone of your brand identity, which is the combination of all the visual elements that help people to recognise you. From fonts and colour ways to photographic style and graphics. These elements breathe life into your digital marketing communications and help you stand out from the crowd.
- Brand guidelines & tone of voice – It can be challenging to design a high-quality brand identity which is consistent across multiple channels. Branding is a long-term investment and requires strategic planning. This is where Think can help. We produce professional brand guidelines that cover everything from logo placement to primary and secondary colour palettes to your brand’s tone of voice. This will ensure that your branding design is cohesive and recognisable no matter where it appears.
- Brand toolkit & communications – as a recommended branding agency, we can create a suite of assets and templates that will act as a toolkit for your marketing team. This can cover everything from corporate stationery and report templates to social media graphics and sample brochure designs.
Why invest your brand?
A strong brand helps differentiate your products or services from your competitors. It creates a unique identity that sets you apart, making it easier to recognise and trust your brand.
Branding encourages loyalty among customers. When people have positive experiences with your brand, they develop trust. Consequently, they are more likely to return and make repeat purchases. This leads to sustained revenue over time. These emotional connections create powerful bonds and brands. This could allow you to charge more and and reducing customer attrition.
By branding consistently across all touchpoints (website, social and print) ensures that customers have a uniform experience, reinforcing the brand’s identity and message.
Well-established brands are better equipped to handle market fluctuations and economic downturns. This makes it harder for competitors to replicate your success and provides safeguards against competitive pressures.
The key components of a good brand
Visual Elements
Brand Perception
Brand Positioning
Brand Equity
Brand Personality
Brand Promise
Brand Experience
Brand Loyalty
Our branding approach
Wherever you are in the branding design process, we can tailor our approach to suit your needs:
Stage 1
Discovery
Stage 2Design direction
Stage 3Brand concepts
Stage 4Brand development
Stage 5Brand roll-out
1. Discovery
Our process for starting any brand design project is consistent. First, we get to know your business and customers. Next, we create a design brief. This brief addresses your key business challenges and develops brand designs that motivate your target audience. We review your brand strategy and current market positioning. We also assess how your current brand aligns with the future ambitions of your business.
2. Design direction
With this information, we can create a final design brief that ensures we are on the same page for example:
Vision: To be the leading provider of sustainable skincare, promoting a healthier planet.
Mission: To offer high-quality, eco-friendly skincare products that nourish the skin and protect the environment.
Create a logo that is simple, versatile, and reflective of your brand’s personality. Ensure it captures the essence of your brand while being adaptable across various uses.
Consider different formats for various use cases. We will select a set of fonts and colours that evoke the right emotions and are consistent with your brand message.
3. Brand concepts
We explore various mood-board concepts that follow the brief. These range from playing it safe to pushing the creative boundaries. Once a route has been chosen, we will start with designing a logo. Similar to the mood-boards, we will present a variety of logo explorations. We will then share these with you for client review.
4. Brand development
We then focus on areas that require more improvement, from feedback of our initial concepts. Through continuous refinement, we finalise these ideas. The result is a brand identity that we can use moving forward. This will be the forefront of your brand identity. It encompasses all the visual elements that help people to recognise your brand. This can be from fonts and colour ways to photographic style and graphics.
5. Brand roll-out
How we roll this out depends on the requirements of your business. We can provide a more comprehensive solution with well-defined brand guidelines and a brand toolkit. Including a suite of assets and templates that act as a toolkit for your marketing team. This covers everything from corporate stationery and report templates to social media graphics and sample brochure designs.
