1. Discovery
We validate your ideas through audience research and detailed personas. This information helps create relevant and motivating communications to promote your brand message. It informs everything from brand direction to digital product innovation.
2. Research
We must consider where the gaps are in our understanding. This includes keeping our target audience in mind. Our team can look into audience research and competitor analysis to back up your thinking and support internal buy-in. We can carry out a brand workshop to work with key stakeholders and finalise a brand proposition.
3. Brand positioning
This may be the process of checking your existing brand proposition. It could be defining a new brand proposition through a brand strategy workshop with key stakeholders. You want your final brand proposition to be credible, relevant and unique. It should also be able to stretch with the future ambitions of your organisation and your brand purpose.
4. Brand audit
When we have clarified your brand positioning statement, we then consider how your current branding stacks up. It should align to the ambitions of your business. Analysing competitors and existing brands will help you to identify where you can stand out in your category. It allows you to define your brand, helping to stand out the product or service you offer.
5. Design direction
All that remains is to bring your brand strategy to life. Pulling together the pieces of your brand story and how we arrived at the solution is all part of the process. Providing a comprehensive brand strategy and key messages to share with stakeholders ensures alignment across the business.
By focusing on these key stages, our brand strategy services ensure your brand stands out and effectively communicates with your audience.
