Think was tasked with creating a celebratory or commemorative coffee table book for Amaze, a Manchester-based web agency. They collaborated with Bluestar Marketing, an event and marketing business in Cumbria. Amaze is a world-class digital agency that has led web technology innovation for 20 years.
Briefing the commemorative book design
As part of their birthday celebrations, Amaze rented the Victoria Warehouse in Manchester. They organised a conference and party for key clients, guests and staff. The book was created to commemorate their 20 years in business. Their innovation, survival and perseverance were to be highlighted in an industry known for its ups and downs.
The brief was to use a design style used in the new website they had just launched for themselves. With web design, you can often enhance existing print design features and even animate them on a website. However, transitioning animated graphic assets back to print media can be challenging.
Working with the assets we could take from the web design, such as the grid background, arrows, typography and colours; after a few design drafts we finally had a design we were happy with and they approved. Working closely with Bluestar (who wrote the book), Galloways Print (who produced the book) we were able to create a stunning piece of digital print across a 74 page, section sewn hardback coffee table book on deadline.
We even provided the commemorative book design with some much-needed photography from the event.
A nice endorsement
Aside from satisfaction with the project itself, it was lovely to get a glowing endorsement from one of Amaze’s creative directors. He said they were going to use the book design as a benchmark for creating some guidelines for their brand style in print.
