Centre for Ageing Better

We have been working with the Centre for Ageing Better for over two years, producing a range of materials, including reports, exhibition and event graphics, and commercial photography. As part of this ongoing partnership, they approached us to assist in producing their 2018-2019 Impact Report.

The Transforming Later Lives strategy focuses on supporting people approaching later life—a group that makes up nearly a quarter of the population and is at risk of missing out on a good quality of life. The Better Impact report highlights the four key areas the organisation has worked on throughout the year. Accordingly, the brief is to create a report that:

• summarises the various activities and findings but also;
• illustrates the findings – literally.

We started by creating a pagination plan based on the provided Word document. Typically, this involves breaking down the report into sections. This plan is structured as a flat layout. Part of this was where to house the infographic that we would create. The solution was to design the report as a 210mm square format and have 6 page cover which would allow for a large infographic fold out at the back of the report.

The idea for the infographic was to create a landscape that highlighted the 4 main areas of work. We used the specific details from each of these 4 areas to illustrate corresponding sections in the report, effectively highlighting key achievements.

The client passed the rough illustration with minimal changes so we went to digitise it in Adobe Illustrator.

The team were extremely happy with the report and they continue to use our services for a growing range of projects.

Printed by Galloways Print in Poynton.

It can also be downloaded in full from their website.