BIMA Print

BIMA (British Interactive Media Association) is Britain’s digital community. It drives innovation across the industry. As part of this mission, we partnered with BIMA to design the first BIMA tech inclusion report.

We have supported BIMA for the past two years, creating digital marketing communications, social media graphics and PowerPoint presentations. For this BIMA tech inclusion report, we needed to develop the brand further. The designs had to evolve to suit a completely different subject matter and content type.

Tech inclusion is a critical issue in today’s digital industry. BIMA’s report highlights the barriers that stop diverse talent from thriving in tech. It also explores how businesses can build more inclusive workplaces. As a long-term BIMA partner, we were excited to support this initiative. We designed a report that clearly communicates these key findings.

Once we had the design development and layout nailed, we rolled out the creative into artwork. Nearly three quarters of the way through the artwork, we were presented with a new word document, meaning we had to start over. Deadlines like this don’t move so we knuckled down and got it done. The final BIMA tech inclusion report was 64 pages. Printed by Galloways Print, they helped specify the paper weight so we could stitch it.

On delivery, the day before the report was unveiled, Holly Hall, BIMA’s Managing Director and Nat Gross, BIMA Co-Chair both commented, “It’s so beautiful.” Always nice to hear.