Animation and video marketing agency

Think are an experienced video marketing agency and have delivered numerous video and animation projects. These include corporate video production services for Balfour Beatty and a ‘Healthy Homes’ animation for the University of Manchester.

Our talented team are able to produce excellent work no matter if it is live action video, 2D or even 3D animation. If your business needs a fresh approach to content to increase engagement, our animation and video marketing services could be the answer.

Video serves both internal and external purposes, conveying complex information. Training videos educate on internal workings and integrate employees during strategic change. Video enhances any idea you have in mind.

Some types of videos include:

  • Promotional videos for businesses.
  • CGIs for products.
  • Professional animated videos for marketing campaigns.
  • User-Generated Content for TikTok.
  • Instagram Reels and YouTube Adverts.

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Case study

The Healthy Ageing Research Group at University of Manchester came to us with a level of passion we rarely see. The goal was to change government policy on accessibility features in new-build homes. We undertook creating a policy report for presentation at a London event to cabinet ministers. However, due to initial plans falling through, we also needed to create the animation for the project.

A 3:23 video animation was created. It highlighted many of the difficulties faced by dementia patients in their daily lives and what they think could help them. The video featured a city full of people, all with different problems they must face. The stylistic choice of blank faces can help anyone who sees it to think of people from their own lives in their place, leading to a sympathetic view on the people and their struggles. This is just one way that animation and style can add extra depth to a project. Learn more in our full case study.

The benefits of video marketing

  • Video translates the key message of your branding and campaign into a new format. It allows your messages to be easily digested by your target audience.
  • An estimated 65% of the world’s population are visual learners. Being able to market your brand in this way supports better retention of information.
  • Video has an online reach of 92% worldwide. At the end of 2022, 82% of traffic across the web originated from video content.
  • Sharing video content significantly enhances the quality of traffic and backlinks to your website. It is a powerful way to engage your audience. Visitors dwell 88% longer on sites with video.
  • Hubspot blogs research states that 66% of consumers have watched product or brand related content such as a product demo, review or unboxing.
  • Not surprisingly, 41% of B2B marketers consider video content to boost sales in 2023. Of those already using video, 73% report a positive impact on ROI.

Video production process

1. Discovery

Think will conduct an initial discovery meeting to understand the campaign objectives, the audience and key messages. From here we can brief marketing and creative teams.

2. Concept

Depending on the complexity of the project, multiple concepts will be explored during the early creative stage, with initial thinking or scamps shared with the client for feedback before honing in on a final approach to take forward.

3. Storyboard

The storyboard will allow the concept to be developed in full, with key messages, scenes and transitions annotated, to bring life into the original idea and provide a concrete direction for sign off.

 

4. Film/ animate

Once the storyboard has been approved, production can begin! Whether shooting live action video or animation production in the studio, Think sets project timelines to first edit.

5. Video edits

The editing is a collaborative process. We usually anticipate 2-3 rounds of changes before final export but it’s important that our clients are closely involved when finalising the video content to create the best possible result.

Why choose us?

Full service

Our services span brand strategy, brand design, website design, digital marketing and content creation. Our full service approach ensures we create integrated campaigns that tell your brand story and increase conversion.

Great returns

Ensuring bang-for-buck is at the top of every marketers list. A reporting framework to track specific KPIs is defined at the start of every project, with monthly reporting and recommendations included as part of the package.

Flexible team

Think provide a single point of contact, with access to a multidisciplinary marketing team, for all of our clients. We are able to respond quickly and efficiently to ad hoc requests, always doing our best to accommodate as we know how it goes!

Focused on results

Our team are not afraid to challenge your brief. We start and finish with knowing who we are targeting and what we must do to get them to convert. Simple.

“The accessibility and design of the report alongside the animation have been key to its dissemination and impact success.”

 

 

Jane McDermott, Healthy Ageing Research, University of Manchester

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